Placeholder text

Go to cart

A Study of the Effectiveness of Marathon Sponsorship

By Yuan Zhou

A Study of the Effectiveness of Marathon Sponsorship

0 - Default Title
Description
A total of R4.8 billion was spent on sports sponsorship in South Africa in 2008, while a remarkable increase in sports sponsorship indicates that research, which deals with studying effectiveness of sports sponsorship, is essential. Moreover, brand extension was considered as a means to assist brand revitalisation and revival; however, in order to render brand extension implementation successful proved another important aspect of this research. Therefore, this research answers the question: can marathon sponsorships help sponsors to achieve effective and successful brand extensions?
Product details
Binding:
Paperback
Number of Pages:
104
Release Date:
2025-11-03
Publication Date:
2025-11-03
Publisher:
LAP LAMBERT Academic Publishing
Languages:
Original: English
ISBN10:
6209184286
ISBN13:
9786209184284
Weight:
173 g
Height:
150 cm
Width:
220 cm
Thickness:
7 cm
Buy on Amazon
Currently sold out