Innovations in Social Marketing and Public Health Communication

Name: Innovations in Social Marketing and Public Health Communication
Brand: Springer
Availability: OutOfStock
Rating: 5 (1 reviews)

0 - Default Title

Description

¿This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual¿s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.

Product details

Edition:: 1
Number of Pages:: 400
Release Date:: 2015-10-14
Publication Date:: 2015-10-14
Publisher:: Springer
Languages:: Original: English
ISBN10:: 3319198688
ISBN13:: 9783319198682
GPSR Manufacturer Reference:: [email protected]
Weight:: 764 g
Height:: 16 cm
Width:: 24.1 cm
Thickness:: 2.7 cm

Buy on Amazon

Currently sold out

Add to Wishlist