Brand New China

Name: Brand New China
Brand: Harvard University Press
SKU: 9780674047082-V
Availability: OutOfStock
Rating: 5 (1 reviews)

By Wang

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Description

Part riveting account of fieldwork and part rigorous academic study, this book offers a unique perspective on the advertising and marketing culture of China. Wang¿s experiences in the worlds of Beijing advertising agencies and the U.S. academy offer a unique perspective on China during its accelerated reintegration into the global market system.

Product details

Binding:

Paperback

Edition:

1

Number of Pages:

432

Release Date:

2010-04-10

Publication Date:

2010-04-10

Publisher:

Harvard University Press

Languages:

Original: English

ISBN10:

0674047087

ISBN13:

9780674047082

GPSR Manufacturer Reference:

[email protected]

Weight:

488 g

Height:

133 cm

Width:

201 cm

Thickness:

33 cm

Condition

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Very good

Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.

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