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Grove Art Series Poster (A2)

Product Image: Grove Art Series Poster (A2)

Grove Art Series Poster (A2)

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Description
New Page 2 The third edition of this popular and authoritative text, previously known as Sales Technique and Management, has been fully updated to incorporate the latest changes. Split into five logical sections-Sales perspective; Sales control-it provides a clear explanation of theory and practice and covers both personal selling skills and sales management practice within one comprehensive book. In keeping with the increasing internationalisation of business, this edition brings up-to-date many areas such as international selling and distribution and includes new mini-case studies and assignments with a greater international orientation. This text is essential reading for students taking basic courses in sales management, marketing and business studies at diploma and first degree levels. In addition students taking postgraduate and post-experience courses, with a marketing input and sales professionals will find the practical emphasis particularly useful.
Product details
Binding:
Paperback
Edition:
1
Publisher:
Palgrave Macmillan
Languages:
Published: English, Original: English
ISBN10:
0333930452
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