Fit Happens : Analog Buying in a Digital World

Name: Fit Happens : Analog Buying in a Digital World
Brand: momoxbooks
Availability: OutOfStock
Rating: 5 (1 reviews)

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Description

Shopping may be digital, but the decision to buy is still an analog process requiring the customer to try-on before saying, Yes, I m going to buy this. Customers won t decide to buy until they have tried on an article of clothing, either at home or in the store s fitting room. To be successful and profitable, apparel retailers need to value their fitting rooms and establish a service strategy that moves customers into the fitting room and exceeds their expectations while there. Fit Happens: Analog Buying in a Digital World will prompt changes in the conversations occurring throughout the retail industry about the in-store experience. By shifting the focus from the floor to the fitting room, Fit Happens identifies key issues associated with fitting room interactions. Marge Laney s frank examination of how retail decision makers are ignoring the facts and sabotaging their stores bottom line performance is enlightening and challenges the industry as a whole to go all in to make change happen. Fit Happens recommends practical solutions that, if implemented, will transform every fitting room into the most productive square footage of every retail store.

Product details

Binding:

Paperback

Languages:

Published: English

ISBN10:

0989704920

Weight:

159 g

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