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POWER OF SIMPLICITY

By Trout

Product Image: POWER OF SIMPLICITY

POWER OF SIMPLICITY

By Trout

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"Engaging... Trout practices what he preaches."--Publishers Weekly "Compelling."--Booklist It's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best-selling coauthor of the classic Positioning shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues--all without expensive consultants or money-wasting programs. The Power of Simplicity throws a life jacket of reality to readers drowning in management fads and wondering why their business isn't better.
  • Fight complexity. Trout and coauthor Steve Rivkin present guidelines for thinking in straightforward terms and cutting through ridiculous jargon.
  • Embrace simplicity. Marketing means turning simple ideas into strategy. Such concepts aren't too basic for Herb Kelleher of Southwest Airlines, Jack Welch of General Electric, and Andy Grove of Intel, to name a few successful CEOs who share their insights and war stories in these pages.
  • Be a contrarian. Information? Too much can confuse you. Growth? It can hurt your business. It's time to look hard at knee-jerk assumptions and adjust your business practices accordingly. You'll examine how GM, Gillette, Volvo, Apple, and Xerox have either done so and been better for it or ignored these truths at their peril.
  • Respect your people. Business ultimately lives or dies by people, not money. Trout's four chapters on "People Issues" are worth a library full of human resource tracts.
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    Product details
    Binding:
    Paperback
    Edition:
    1
    Number of Pages:
    220
    Release Date:
    2000-12-30
    Publication Date:
    2000-07-08
    Publisher:
    McGraw-Hill Education
    Languages:
    Original: English
    ISBN10:
    0071373322
    ISBN13:
    9780071373326
    Weight:
    326 g
    Height:
    152 cm
    Width:
    229 cm
    Thickness:
    13 cm
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