Placeholder text

Go to cart

Behavioral economics

By Yahir Téllez

Behavioral economics

By Yahir Téllez

0 - Default Title
Description
The book offers a comprehensive overview of behavioral economics, explaining how real human decisions depart from classical rationality due to cognitive biases, emotions, heuristics, social pressure, and time and attention constraints. He presents the psychological foundations of decision making, such as Prospect Theory and bounded rationality, which show why people judge gains and losses unequally and resort to mental shortcuts. It also discusses how these processes influence consumption, finance, value perception, organizational behavior and leadership. The text highlights the importance of nudges and choice architecture as strategies that improve decisions in health, education, savings and sustainability without restricting options. Finally, it discusses how behavioral sciences strengthen the design of more effective, humane and evidence-based public policies.
Product details
Binding:
Paperback
Number of Pages:
96
Release Date:
2026-02-14
Publication Date:
2026-02-14
Publisher:
Our Knowledge Publishing
Languages:
Original: English
ISBN10:
6209483062
ISBN13:
9786209483066
Weight:
161 g
Height:
150 cm
Width:
220 cm
Thickness:
6 cm
Buy on Amazon
Currently sold out