Effective Marketing and Consumer Behavior Tactics for High-End Products

Name: Effective Marketing and Consumer Behavior Tactics for High-End Products
Brand: IGI Global
Availability: OutOfStock
Rating: 5 (1 reviews)

By Vale, Vera Teixeira

0 - Default Title

Description

Effective marketing and consumer behavior tactics for high-end products require a better understanding of both psychological drivers and strategic brand positioning. High-end products often cater to a select group of consumers who value exclusivity, craftsmanship, and prestige, making it crucial for brands to tailor their marketing strategies to evoke a sense of luxury and desire. By leveraging consumer psychology, emotional appeal, and targeted experiences, brands can create a strong connection with their audience. Successful tactics go beyond traditional advertising, incorporating personalized messaging, influencer partnerships, and unique storytelling to reinforce the appeal of luxury and ensure high-end products resonate with their target market. Effective Marketing and Consumer Behavior Tactics for High-End Products explores how social media can impact consumer behavior in the luxury sector. It examines brand management practices, new digital communication channels, and the role of social media in marketing tactics. This book covers topics such as e-commerce, social media, and digital technology, and is a useful resource for business owners, entrepreneurs, marketers, academicians, researchers, and scientists.

Product details

Binding:: Paperback
Number of Pages:: 410
Release Date:: 2025-04-25
Publication Date:: 2025-05-15
Publisher:: IGI Global
Languages:: Original: English
ISBN13:: 9798369387405
GPSR Manufacturer Reference:: [email protected]
Weight:: 768 g
Height:: 178 cm
Width:: 254 cm
Thickness:: 22 cm

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