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Effective Marketing and Consumer Behavior Tactics for High-End Products

By Vale, Vera Teixeira

Effective Marketing and Consumer Behavior Tactics for High-End Products Business, Finance & Career

Effective Marketing and Consumer Behavior Tactics for High-End Products

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Description
Effective marketing and consumer behavior tactics for high-end products require a better understanding of both psychological drivers and strategic brand positioning. High-end products often cater to a select group of consumers who value exclusivity, craftsmanship, and prestige, making it crucial for brands to tailor their marketing strategies to evoke a sense of luxury and desire. By leveraging consumer psychology, emotional appeal, and targeted experiences, brands can create a strong connection with their audience. Successful tactics go beyond traditional advertising, incorporating personalized messaging, influencer partnerships, and unique storytelling to reinforce the appeal of luxury and ensure high-end products resonate with their target market. Effective Marketing and Consumer Behavior Tactics for High-End Products explores how social media can impact consumer behavior in the luxury sector. It examines brand management practices, new digital communication channels, and the role of social media in marketing tactics. This book covers topics such as e-commerce, social media, and digital technology, and is a useful resource for business owners, entrepreneurs, marketers, academicians, researchers, and scientists.
Product details
Number of Pages:
410
Release Date:
2025-04-25
Publication Date:
2025-05-15
Publisher:
IGI Global
Languages:
Original: English
ISBN13:
9798369387399
GPSR Manufacturer Reference:
[email protected]
Weight:
963 g
Height:
183 cm
Width:
260 cm
Thickness:
27 cm
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