Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing

Name: Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing
Brand: IGI Global
Availability: OutOfStock
Rating: 5 (1 reviews)

By Theodore Tarnanidis

0 - Default Title

Description

In the digital age, global marketing management plays a crucial role in navigating the complexities of a highly interconnected and rapidly evolving world. Companies must balance technological advancements with cultural sensitivity, adapting their strategies to meet the unique legal, economic, and social conditions of each market. The rise of strategic partnerships and global alliances highlights the importance of collaboration in addressing these challenges. By embracing innovative approaches, businesses can create effective marketing programs that resonate with diverse audiences, fostering growth and competitiveness on a global scale. Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing examines the ongoing trends in global marketing management strategies within the digital domain. It identifies and analyzes the key challenges of marketing and management transformation in the digital age, particularly in diverse cultural and cross-cultural business contexts, and their influence on both domestic and international marketing strategies. Covering topics such as artificial intelligence (AI), entrepreneurship, and sustainable consumption, this book is an excellent resource for academicians, researchers, students, consultants, technology developers, policymakers, and more.

Product details

Binding:: Paperback
Number of Pages:: 484
Release Date:: 2025-02-28
Publication Date:: 2025-04-17
Publisher:: IGI Global
Languages:: Original: English
ISBN13:: 9798337305295
GPSR Manufacturer Reference:: [email protected]
Weight:: 1206 g
Height:: 216 cm
Width:: 280 cm
Thickness:: 26 cm

Buy on Amazon

Currently sold out