AI-Driven Decision-Making for Diversity, Equity, and Inclusion in Marketing

Name: AI-Driven Decision-Making for Diversity, Equity, and Inclusion in Marketing
Brand: IGI GLOBAL SCIENTIFIC PUBLISHING
Availability: OutOfStock
Rating: 5 (1 reviews)

By Theodore Tarnanidis

0 - Default Title

Description

Artificial intelligence (AI) reshapes marketing by enabling data-driven decisions that enhance efficiency, precision, and personalization. AI can also become a powerful tool for advancing diversity, equity, and inclusion (DEI) in marketing strategies. By analyzing data, AI uncovers biases, detects underrepresented demographics, and guides inclusive content creation and audience targeting. However, leveraging AI for DEI comes with challenges. Algorithms are only fair if the data utilized is properly monitored, and organizations often risk reinforcing existing biases. When successfully integrated, AI-driven decision-making holds potential to foster more inclusive marketing practices that engage diverse audiences and reflect the values of equity and representation in a global marketplace. AI-Driven Decision-Making for Diversity, Equity, and Inclusion in Marketing explores the connection between generative AI (GenAI) and DEI for marketing decision-making in multicultural domains. It examines how DEI principles can be integrated into GenAI models for more ethical, inclusive, and efficient marketing strategies. This book covers topics such as global business, customer service, and digital marketing, and is a useful resource for business owners, sociologists, computer engineers, academicians, researchers, and scientists.

Product details

Binding:

Paperback

Number of Pages:

496

Release Date:

2026-01-22

Publication Date:

2026-01-22

Publisher:

IGI GLOBAL SCIENTIFIC PUBLISHING

Languages:

Original: English

ISBN13:

9798337367323

GPSR Manufacturer Reference:

[email protected]

Weight:

924 g

Height:

178 cm

Width:

254 cm

Thickness:

27 cm

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