Staging and dramaturgy in the showroom

Name: Staging and dramaturgy in the showroom
Brand: Our Knowledge Publishing
Availability: OutOfStock
Rating: 5 (1 reviews)

By Tamara Toplak

0 - Default Title

Description

This work combines theoretical approaches to experiential communication and guidelines for strategic dramaturgy and staging with design parameters for experiential brand worlds and examines these in relation to the Austrian fashion retail sector. Design is understood as a communication tool and is examined from different perspectives in the course of this work. How are individual design elements of staging and dramaturgy in the showroom perceived by consumers? Does the targeted use of design elements of staging and dramaturgy in the showroom encourage purchases? In this book, the various topics are placed in context and examined from the consumer's perspective. This makes the book particularly relevant for executives, managers and academics in the field of retail and retail psychology.

Product details

Binding:: Paperback
Number of Pages:: 132
Release Date:: 2025-12-25
Publication Date:: 2025-12-25
Publisher:: Our Knowledge Publishing
Languages:: Original: English
ISBN10:: 6209437397
ISBN13:: 9786209437397
GPSR Manufacturer Reference:: [email protected]
Weight:: 215 g
Height:: 150 cm
Width:: 220 cm
Thickness:: 8 cm

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