Placeholder text

Go to cart

Neuro Web Design

By Susan Weinschenk

Neuro Web Design Business, Finance & Career

Neuro Web Design

Only 4 items left in stock
Description
Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
168
Release Date:
2008-12-23
Publication Date:
2009-02-28
Publisher:
New Riders
Languages:
Original: English
ISBN10:
0321603605
ISBN13:
9780321603609
Weight:
327 g
Height:
179 cm
Width:
231 cm
Thickness:
15 cm

Condition

Show more

Show less
Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
Available immediately
€7,49

Incl. VAT, plus shipping costs

PayPal
Visa
Mastercard
American Express
Only 4 items left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€7,49