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Emergent Strategies Adopted on Organization Competitiveness

By Suleiman Sumba

Emergent Strategies Adopted on Organization Competitiveness

By Suleiman Sumba

0 - Default Title
Description
Sugar commodity is traded within Common Markets for Eastern and Southern African States and due to the competition scope in the sugar industry; treaties to safeguard the survival of the sector have been enacted. The Kenyan sugar industry suffers high cost of production, inefficiency, underutilization of factories and over-reliance of rain-fed farming making the Kenyan players noncompetitive. As a result, the industry has deployed strategies to improve their competence. The purpose of this study was to analyze industry emergent strategies on the competitiveness of sugar industry in Kenya a case of Mumias Sugar Company. The objectives of the study were to determine the effects of customer-driven strategies on the competitiveness of Mumias Sugar Company, to find out the available innovative strategies effects on its competitiveness, to examine the application of speed-based strategies effects on its competitiveness, and to determine the challenges faced by Mumias Sugar Company in creating competitiveness.
Product details
Binding:
Paperback
Number of Pages:
112
Release Date:
2025-11-03
Publication Date:
2025-11-03
Publisher:
LAP LAMBERT Academic Publishing
Languages:
Original: English
ISBN10:
6209171435
ISBN13:
9786209171437
Weight:
185 g
Height:
150 cm
Width:
220 cm
Thickness:
7 cm
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