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Media Audiences

By Sue Turnbull

Product Image: Media Audiences

Media Audiences

By Sue Turnbull

0 - Default Title
Description
The relationship between the media and its audiences has always been a topic of research and debate. Media Audiences provides a comprehensive and succinct overview of the field of audience studies from the time of the printing press to an era characterized by online digital connectivity. Written in an engaging and accessible style, this book offers a wealth of personal insight into the experience of undertaking audience research in order to illustrate the key methodological issues and challenges in the field. Addressing such topics as technologies, content and the people who are the subjects of audience research, the author challenges readers to think about the value of such research for themselves and for society at large. Comprehensive yet concise, this is essential reading for students of Media with an interest in audience studies.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
154
Release Date:
2020-05-01
Publication Date:
2020-05-01
Publisher:
Bloomsbury Academic
Languages:
Original: English
ISBN10:
1137405104
ISBN13:
9781137405104
Weight:
209 g
Height:
148 cm
Width:
210 cm
Thickness:
9 cm
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