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Commodifying Everything

By Susan Strasser

Commodifying Everything Law

Commodifying Everything

By Susan Strasser

0 - Default Title
Description
"Commodification" refers most explicitly to the activities of turning things into commodities and of commercializing that which is not commercial in essence. The mass marketing of pets, the rise of the coffin industry, the conversion of preacher into salesmen, and the globalization of Taleggio cheese are some of the exciting but surprising topics in this volume that show how friendship, death, spirituality, and artisanship all have a price after being commodified. This unique collection of essays is a fascinating take on creating consumer products and consumer identities when what's for sale goes well beyond the thing itself. It will be a course-in-a-box for instructors who want to teach their students about commodification.
Product details
Edition:
illustrated
Number of Pages:
306
Release Date:
2003-05-01
Publication Date:
2003-05-16
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0415935903
ISBN13:
9780415935906
GPSR Manufacturer Reference:
[email protected]
Weight:
650 g
Height:
157 cm
Width:
235 cm
Thickness:
23 cm
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