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The Tanning of America

By Steve Stoute

The Tanning of America Books

The Tanning of America

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Description
The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce. The Tanning of America provides that very translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures in multiple fields, Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
320
Release Date:
2012-08-07
Publication Date:
2012-08-07
Publisher:
Penguin Publishing Group
Languages:
Original: English
ISBN10:
1592407382
ISBN13:
9781592407385
Weight:
241 g
Height:
134 cm
Width:
200 cm
Thickness:
22 cm
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