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Designing for Behavior Change

By Stephen Wendel

Designing for Behavior Change Medicine

Designing for Behavior Change

Only 1 item left in stock
Description
A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals. Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes. * Learn the three main strategies to help people change behavior * Identify your target audience and the behaviors they seek to change * Extract user stories and identify obstacles to behavior change * Develop effective interface designs that are enjoyable to use * Measure your product’s impact and learn ways to improve it * Use practical examples from products like Nest, Fitbit, and Opower
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
355
Release Date:
2013-11-30
Publication Date:
2014-01-31
Publisher:
O'Reilly Media
Languages:
Original: English
ISBN10:
1449367623
ISBN13:
9781449367626
Weight:
770 g
Height:
177 cm
Width:
231 cm
Thickness:
25 cm

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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