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REVERSED PYRAMID: THE PUNCH POINT PRINCIPLE IN SPEECH, ANSWER AND TEXT

By Stefan Wachtel

REVERSED PYRAMID: THE PUNCH POINT PRINCIPLE IN SPEECH, ANSWER AND TEXT Business, Finance & Career

REVERSED PYRAMID: THE PUNCH POINT PRINCIPLE IN SPEECH, ANSWER AND TEXT

Only 1 item left in stock
Description
The way we build speeches, answers, and written texts determines their effect. A well-structured speech can be short and concise, and a key sentence defined in advance will help you to speak to the point. Forget about box structures, lines of uniform length, mind-map-style speaking, soulless pyramids: To reverse the pyramid is transformational. Reversing the usual information pyramid offers personal access to the audience and a broad, high-altitude view from the start. Arguments are substantial and end with a strong punch point. Such funnel modules that move from broader picture to strong conclusion foster persuasiveness. The punch point principle is the essence of any effective speech or answer; truly simple, yet a revelation. Stefan Wachtel presents a scientifically founded principle that has been applied for many years by top managers, politicians, passenger pilots and TV presenters. A series of two-day REVERSED PYRAMID BRIEFINGS ® in London, Lugano, Frankfurt and Buenos Aires will begin with this book.
Product details
Edition:
1
Number of Pages:
202
Release Date:
2021-05-31
Publication Date:
2021-05-31
Publisher:
executive modus press
Languages:
Published: English, Original: English
ISBN10:
3000660321
Height:
1.8 cm
Width:
15.1 cm
Thickness:
23.1 cm
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