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The Art of SEO

By Stephan Spencer

Product Image: The Art of SEO

The Art of SEO

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Description
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape, including how generative AI can be used to support SEO and SEO-related tasks. Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. - Learn about the various intricacies and complexities of internet search - Explore the underlying theory and inner workings of search engines and their algorithms - Understand the interplay between social media engagement and other factors - Discover tools to track results and measure success - Examine the effects of key Google algorithm updates - Consider opportunities for visibility in mobile, local, vertical, social, and voice search - Build a competent SEO team with defined roles - Identify what opportunities exist for using generative AI as part of an SEO program - Gain insights into the future of search and internet discoverability
Product details
Binding:
Paperback
Edition:
4
Number of Pages:
773
Release Date:
2023-10-03
Publication Date:
2023-10-31
Publisher:
O'Reilly Media
Languages:
Original: English
ISBN10:
1098102614
ISBN13:
9781098102616
GPSR Manufacturer Reference:
[email protected]
Weight:
1328 g
Height:
177 cm
Width:
232 cm
Thickness:
40 cm
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