Unleashing Innovation

Name: Unleashing Innovation
Brand: Wiley
SKU: 9780470192405-V
Availability: OutOfStock
Rating: 5 (1 reviews)

By Snyder

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Description

UNLEASHING INNOVATION IN 1999, WHIRLPOOL WAS UNDERGOING A company-wide reorganization to meet the demands of the post-globalization marketplace. To succeed in executing their transformative Brand-Focused Value-Creation strategy, Whirlpool needed to be both operationally excellent and innovative. In publications such as BusinessWeek and Fast Company, the media have celebrated Whirlpool's transformation into a leading-edge innovator and Nancy Tennant Snyder's role as chief innovation officer. Ten years after this remarkable transformation, Unleashing Innovation tells the inside story of one of the most successful innovation turnarounds in American history. Nancy Tennant Snyder and coauthor Deborah L. Duarte reveal how Whirlpool undertook one of the largest change efforts in corporate history and show how innovation was embedded throughout the company, which ultimately led to bottom-line results. Unleashing Innovation is filled with illustrative examples from Whirlpool and Whirlpool's cutting-edge brands including Jenn-Air, Bauknecht, KitchenAid, and Brastemp. Snyder and Duarte reveal the inner workings of Whirlpool's innovation machine, a framework that creates consistent and profitable innovation by involving all of Whirlpool's employees, and they debunk the myth that innovation comes only from the geniuses at the top. Rather than a cookie-cutter "how to" manual, Unleashing Innovation shows what happens when an organization creates a machine that involves everyone and fosters an environment that puts the emphasis on "learning and creating, dreaming, the mythology of heroes, and the spirit of winning." Unleashing Innovation shows how the engine of its innovation can be adapted to run in any business of any size and captures the steps the company took along the way, the key learnings, the tools used, the challenging setbacks, and the critical successes.

Product details

Edition:

1

Number of Pages:

272

Release Date:

2008-07-21

Publication Date:

2008-08-01

Publisher:

Wiley

Languages:

Original: English

ISBN10:

0470192402

ISBN13:

9780470192405

GPSR Manufacturer Reference:

[email protected]

Weight:

463 g

Height:

164 cm

Width:

234 cm

Thickness:

28 cm

Condition

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Very good

Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.

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