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Globalizing Asian Religions. Management and Marketing

Globalizing Asian Religions. Management and Marketing Philosophy

Globalizing Asian Religions. Management and Marketing

0 - Default Title
Description
This book brings together the insights of theories of management and marketing to give an original view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. Seventeen authors in this collection have recast their data on individual Asian religions and social movements to focus on the way these organizations are managed in an overseas or global context, by examining the structure, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto studied from the perspective of the sociology of religion, or religious studies. The book examines strategies for global proselytization and outcomes in a variety of local ethnographic contexts, thus contributing to the scholarly work on the 'glocalization' of religions.
Product details
Edition:
1
Number of Pages:
382
Release Date:
2025-12-01
Publication Date:
2019-03-14
Publisher:
Routledge
Languages:
Original: English
ISBN10:
9462981442
ISBN13:
9789462981447
GPSR Manufacturer Reference:
[email protected]
Weight:
737 g
Height:
161 cm
Width:
240 cm
Thickness:
25 cm
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