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The Marketing Firm, Volume I

By Valdimar Sigurdsson

The Marketing Firm, Volume I Law

The Marketing Firm, Volume I

0 - Default Title
Description
1. Introduction to case histories of the marketing firm.- 2. The theory of the marketing firm in the light of the imperatives of consumer- oriented management.- 3. The marketing firm and pay- per- outcome business models in the equipment manufacturing industry.- 4. The Theory of the Marketing Firm and Regulatory Affairs: Evaluating Consumer Relationship Practices of Service Providers.- 5. The retailing Firm’s Multi- lateral Contingency.- 6. The Marketing Firm and Co- Innovation: The Case of the Banking Industry.- 7. Technology- Enabled Healthy Food Labels: A Hypothetical Case Study of the Interaction Between Firms and Consumers.- 8. The Marketing Firm and the Consumerate: Identifying Motivating Functions Using Neurophysiology.
Product details
Number of Pages:
364
Release Date:
2025-11-02
Publication Date:
2025-11-02
Publisher:
Springer
Languages:
Original: English
ISBN10:
3031915941
ISBN13:
9783031915949
GPSR Manufacturer Reference:
[email protected]
Weight:
581 g
Height:
153 cm
Width:
216 cm
Thickness:
25 cm
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