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On Purpose

By Shaun Smith

On Purpose book

On Purpose

Only 1 item left in stock
Description
With a constant stream of new communication channels emerging, the real challenge for marketers is not just making sure their brand is present in each space but staying true to their brand purpose. A follow-up to Bold, the best-selling book which looked at what made cutting edge brands stand out, On Purpose, goes one step further and provides practical advice on how to achieve those same results successfully, over multiple channels. Shaun Smith and Andy Milligan provide a framework for success, explaining how to: --Stand Up: be clear about brand purpose and promise --Stand Out: define, design and deliver distinctive customer experiences across multiple channels --Stand Firm: create strong cultures that sustain results They explain and define how to deliver "on purpose" experiences by using a case study, individual thought pieces by experts in the field, and a key action summary at the end of each chapter.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
288
Release Date:
2015-11-03
Publication Date:
2015-11-24
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
0749471913
ISBN13:
9780749471910
GPSR Manufacturer Reference:
[email protected]
Weight:
631 g
Height:
156 cm
Width:
233 cm
Thickness:
22 cm

Condition

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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