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Bold

By Shaun Smith

Bold Business, Finance & Career

Bold

0 - Default Title
Description
More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win.
BOLD puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else - in other words, being bold in thought, bold in execution and bold in measuring their success in new ways - pays off.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
336
Release Date:
2011-05-28
Publication Date:
2011-04-26
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
0749463449
ISBN13:
9780749463441
GPSR Manufacturer Reference:
[email protected]
Weight:
757 g
Height:
156 cm
Width:
234 cm
Thickness:
22 cm
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