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Decoding Logos : From Logo Design to Branding

By Shaoqiang Wang

Product Image: Decoding Logos : From Logo Design to Branding

Decoding Logos : From Logo Design to Branding

By Shaoqiang Wang

Only 1 item left in stock
Description
This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
260
Release Date:
2023-01-01
Publication Date:
2023-01-04
Publisher:
Hoakibooks S.L.
Languages:
Original: English
ISBN10:
8419220000
ISBN13:
9788419220004
GPSR Manufacturer Reference:
[email protected]
Weight:
601 g
Height:
210 cm
Width:
150 cm
Thickness:
30 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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