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Brand addiction

By Wang Shaoqiang

Product Image: Brand addiction

Brand addiction

- Used - good
Description
We use fashion as an outside expression of who we are on the inside. This is why, more than in any other field, branding is essential to the fashion industry. Good branding is storytelling- a consistent message, weaving meaning into every piece. Brand Addiction is a compilation of complete visual identity systems designed for fashion shops. From the door sign to the label, these projects take into account every detail of decoration, from labels, stationary, wrapping paper, bags, boxes or gifts, to the trademark colour, furniture, accessories such as hangers or curtains, and all sorts of decorative elements. All these components will contribute to nail a brand's Identity and will definitely ignite consumers' wish for belonging, and passion for purchasing. From start-up labels to well-known brands, and from clothing and shoe stores to jewellery and eye-wear shops, Brand Addiction features over 120 extraordinary projects that include fantastic ideas for branding and interior design: a great reference book for designers and store-owners.
Product details
Edition:
1
Number of Pages:
240
Publication Date:
2018-01-18
Publisher:
Hoaki Books
Languages:
Original: English
ISBN10:
8417084037
ISBN13:
9788417084035
GPSR Manufacturer Reference:
[email protected]
Weight:
1390 g
Height:
300 cm
Width:
230 cm
Thickness:
27 cm
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