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Influencer Marketing

By Sevil Yesiloglu

Influencer Marketing

By Sevil Yesiloglu

0 - Default Title
Description
Influencers offer brands the ability to deliver the "right" communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
348
Release Date:
2025-05-27
Publication Date:
2025-05-27
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1032562226
ISBN13:
9781032562223
GPSR Manufacturer Reference:
[email protected]
Weight:
621 g
Height:
174 cm
Width:
246 cm
Thickness:
19 cm
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