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The End of Marketing as We Know It

By Sergio Zyman

The End of Marketing as We Know It Law

The End of Marketing as We Know It

Only 1 item left in stock
Description
Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz--and how to get a jump on the strateies that will work in the twenty-first century. Zyman explores such topics as: Why feel-good marketing is pointless unless it results in salesWhy marketing is a science not an artHow a well-honed strategy is more important to success than what ads sayAnd much more
Product details
Binding:
Paperback
Number of Pages:
272
Release Date:
2000-11-07
Publication Date:
2000-11-07
Publisher:
Harper Business
Languages:
Original: English
ISBN10:
0887309836
ISBN13:
9780887309830
GPSR Manufacturer Reference:
[email protected]
Weight:
346 g
Height:
133 cm
Width:
203 cm
Thickness:
17 cm
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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