Research Methods for Business: A Skill-Building Approach. Includes interactive eBook

Name: Research Methods for Business: A Skill-Building Approach. Includes interactive eBook
Brand: Wiley & Sons
SKU: 9781119942252-G
Price: 5.49 EUR
Availability: InStock
Rating: 5 (1 reviews)

By Uma Sekaran

Only 1 item left in stock

Description

Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager. The sixth edition has been substantially revised to go beyond the scientific approach and gives students a comprehensive introduction to what constitutes good research. This edition includes a range of new material on alternative approaches to business research, including three new chapters on: The Critical Literature Review, Observation, and Questionnaires. Other chapters on The Broad Problem Area and Defining the Problem Statement, Research Design, Interviews and The Research Report have also been substantially revised. The new edition also features cases from Europe, Asia and the US to give students a global view of modern business research methods. Examples are drawn from different areas of business - such as human resources management, strategic management, operations management, finance, accounting, and information management - to provide students with a comprehensive overview of the applications of research methods. An extensive set of resources accompany this text, including:* Video material developed by the author, giving extra explanation on difficult topics* PowerPoint slides for each chapter* Additional case studies* Lecturer test bank including multiple choice, true false, short answer and essay questions* Data sets* Over 250 quiz questions for students' self-study Find out more about these resources and visit our showcase site at: http://www.wileyresearchmethodsforbusiness.com/ An interactive e-Book is included with this text, featuring a wealth of embedded media, including: 20 videos, online case studies, self-test quizzes and flashcards.View a demo of this e-book at: http://www.wileyresearchmethodsforbusiness.com/

Product details

Binding:

Paperback

Edition:

6

Number of Pages:

436

Release Date:

2013-04-08

Publication Date:

2013-04-08

Publisher:

Wiley & Sons

Languages:

Published: English, Original: English

ISBN10:

111994225X8126556749

Weight:

810 g

Height:

23.3 cm

Width:

18.5 cm

Thickness:

1.7 cm

Buy on Amazon

Condition

Show less

Good

The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.

Used - good €5,49

Available immediately

€5,49

Incl. VAT, plus shipping costs

Only 1 item left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€5,49