Brand Building and Marketing in Key Emerging Markets

Name: Brand Building and Marketing in Key Emerging Markets
Brand: Springer
Availability: OutOfStock
Rating: 5 (1 reviews)

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Description

This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation's global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a 'glocalized' world.

Product details

Edition:: 1
Number of Pages:: 428
Release Date:: 2015-10-19
Publication Date:: 2015-10-19
Publisher:: Springer
Languages:: Original: English
ISBN10:: 331919481X
ISBN13:: 9783319194813
GPSR Manufacturer Reference:: [email protected]
Weight:: 805 g
Height:: 16 cm
Width:: 24.1 cm
Thickness:: 2.9 cm

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