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Campaign Planner for Integrated Brand Communications

By Shay Sayre

Campaign Planner for Integrated Brand Communications Business, Finance & Career

Campaign Planner for Integrated Brand Communications

By Shay Sayre

0 - Used - very good
Description
Campaign Planner for Integrated Brand Communications is designed to help students prepare and present a professional campaign in conjunction with their advertising, promotion, or IMC text. Using a 10-step guide, this workbook clearly explains the process of planning and executing a successful campaign. Students have the option of working alone or in teams to complete the workbook activities. Students working in teams will be exposed to and learn about specific agency roles as they create their campaign.
Product details
Binding:
Paperback
Edition:
3
Number of Pages:
160
Release Date:
2004-10-20
Publication Date:
2004-09-30
Publisher:
SOUTH WESTERN EDUC PUB
Languages:
Original: English
ISBN10:
0324321473
ISBN13:
9780324321470
Weight:
349 g
Height:
216 cm
Width:
277 cm
Thickness:
9 cm
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