Structured Creativity
% SALE
Structured Creativity
% SALE
% SALE
Description
Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.
Product details
- Type:
- Book
- Binding:
- Paperback
- Edition:
- 1
- Languages:
-
Original:
English
- Number of Pages:
-
244
- Publisher:
-
Palgrave Macmillan
- Publication Date:
-
2016-08-27
- ISBN / EAN:
-
9781349542802
- Weight:
-
313 g
- Dimensions:
-
14/22/1 cm
- GPSR Manufacturer Reference:
-
[email protected]
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