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E-Marketing and Consumer Behavior

By Tapati Sarmah

E-Marketing and Consumer Behavior

By Tapati Sarmah

0 - Default Title
Description
The way consumers shop, interact, and make purchasing decisions has been revolutionized by digital marketing. E-Marketing and Consumer Behavior: Trends and Insights from Northeast India explores how consumers in this culturally rich and diverse region are responding to the growing influence of online marketing.From social media advertisements to influencer-driven promotions, mobile commerce, and personalized recommendations, this book uncovers how digital strategies shape consumer preferences and behaviors. It highlights key consumer concerns such as trust in online platforms, the impact of digital payment systems, and the role of cultural identity in shaping online shopping habits.Through insightful analysis and survey-driven data, this book provides a deep dive into the mindset of Northeast Indian consumers in the digital age. Whether you are a researcher, marketer, or business professional, this book offers valuable insights into the evolving relationship between consumers and e-marketing in this emerging market.
Product details
Binding:
Paperback
Number of Pages:
356
Release Date:
2025-03-13
Publication Date:
2025-10-09
Publisher:
Eliva Press
Languages:
Original: English
ISBN10:
9999324991
ISBN13:
9789999324991
Weight:
516 g
Height:
152 cm
Width:
229 cm
Thickness:
19 cm
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