Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation

Name: Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation
Brand: SAGE PUBN
Availability: OutOfStock
Rating: 5 (1 reviews)

By Sharad Sarin

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Description

This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected Corporate brands in India-Tata, Larsen & Toubro and Infosys-the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success. With three decades of experience as an academician and consultant in B2B Marketing, the author argues that a brand-driven business can accelerate the transformation of all the big and small B2B marketers to gain competitive advantages. He advocates the need is for a holistic brand management approach and illustrates his point through six case studies of leading brands.

Product details

Binding:: Paperback
Edition:: 1
Number of Pages:: 262
Release Date:: 2010-11-10
Publication Date:: 2010-11-30
Publisher:: SAGE PUBN
Languages:: Original: English
ISBN10:: 8132105222
ISBN13:: 9788132105220
Weight:: 381 g
Height:: 147 cm
Width:: 216 cm
Thickness:: 23 cm

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