Account-Based Marketing for Dummies

Name: Account-Based Marketing for Dummies
Brand: Wiley
SKU: 9781119224853-G
Price: 10.79 EUR
Availability: OutOfStock
Rating: 5 (1 reviews)

By Sangram Vajre

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Description

- Identify best-fit accounts and personas - Engage decision makers and influencers on their terms - Accelerate your marketing and sales pipeline Changing the B2B marketing game Buyers have changed the B2B marketing gameand meeting their ever-changing demands can feel like an uphill battle. Packed with expert tips, this down-to-earth guide shows you how to keep afloat in today's highly digitized world, as account-based marketing is laser-focused B2B marketing. Using ABM, your "smarketing" team can accelerate pipeline velocity to generate more revenue from your best-fit prospects and customers. Inside... - Identify best-fit accounts - Expand your reach - Align marketing & sales - Develop killer content - Engage customers - Execute an ABM playbook - Measure your success - Grow new revenue - Turn customers into advocates

Product details

Binding:: Paperback
Edition:: 1
Languages:: Original: English
Number of Pages:: 384
Publisher:: Wiley
Publication Date:: 2016-04-25
Release Date:: 2016-04-15
ISBN / EAN:: 9781119224853
Weight:: 522 g
Dimensions:: 19/24/2 cm
GPSR Manufacturer Reference:: [email protected]

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