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Account-Based Marketing for Dummies

By Sangram Vajre

Product Image: Account-Based Marketing for Dummies

Account-Based Marketing for Dummies

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Description
- Identify best-fit accounts and personas - Engage decision makers and influencers on their terms - Accelerate your marketing and sales pipeline Changing the B2B marketing game Buyers have changed the B2B marketing game—and meeting their ever-changing demands can feel like an uphill battle. Packed with expert tips, this down-to-earth guide shows you how to keep afloat in today's highly digitized world, as account-based marketing is laser-focused B2B marketing. Using ABM, your "smarketing" team can accelerate pipeline velocity to generate more revenue from your best-fit prospects and customers. Inside... - Identify best-fit accounts - Expand your reach - Align marketing & sales - Develop killer content - Engage customers - Execute an ABM playbook - Measure your success - Grow new revenue - Turn customers into advocates
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
384
Release Date:
2016-04-15
Publication Date:
2016-04-25
Publisher:
Wiley
Languages:
Original: English
ISBN10:
1119224853
ISBN13:
9781119224853
GPSR Manufacturer Reference:
[email protected]
Weight:
522 g
Height:
187 cm
Width:
236 cm
Thickness:
22 cm
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