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Precision Marketing

By Sandra Zoratti

Product Image: Precision Marketing

Precision Marketing

Only 1 item left in stock
Description
Marketers around the globe are recognising that increasing customization and precision is critical to their commercial success. Rather than devoting marketing budgets to mass campaigns, precision marketers are mining customer data for predispositions and propensities to spend in order to target buyers in sophisticated ways, with all communications targeted and relevant to each and every individual recipient. Precision Marketing will help you to develop the perspectives, capabilities and skills necessary to deliver more powerful marketing results. Drawing on case studies from companies such as Fiat, Amazon, Tesco and ING, Precision Marketing shows how today's leading performers are beginning to recognize, identify and capitalize on many of the concepts of precision marketing to set themselves apart and reach a whole new level of growth.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
224
Release Date:
2012-06-28
Publication Date:
2012-05-29
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
0749465352
ISBN13:
9780749465353
GPSR Manufacturer Reference:
[email protected]
Weight:
351 g
Height:
156 cm
Width:
234 cm
Thickness:
12 cm
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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