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Marketing Research

By Sandra Tjong

Product Image: Marketing Research

Marketing Research

By Sandra Tjong

0 - Default Title
Description
Marketing research integrates various facets of a company's marketing efforts, spanning from market analysis and product research to development, alongside advertising and sales strategies. This multifaceted approach facilitates the systematic gathering and analysis of information concerning an organization's entire marketing apparatus, thereby serving as a cornerstone for crafting informed and data-driven strategies. Leveraging vast datasets, businesses can derive actionable insights that significantly influence their decision-making processes concerning their marketing tactics. This empirical evidence aids in fine-tuning marketing approaches to better align with both consumer expectations and the organization's overarching goals. Thus, marketing research provides a strategic framework that supports all marketing activities within a company. By holistically analyzing the effectiveness of these activities within the business model, organizations can refine their marketing strategies, ensuring they are data-informed, customer-centric, and aligned with their business objectives.
Product details
Number of Pages:
290
Release Date:
2025-01-01
Publication Date:
2025-01-01
Publisher:
DISCOVERY PUBLISHING HOUSE
Languages:
Original: English
ISBN10:
9362243199
ISBN13:
9789362243195
GPSR Manufacturer Reference:
[email protected]
Weight:
684 g
Height:
175 cm
Width:
250 cm
Thickness:
20 cm
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