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Consumer Behavior - Micro, Meso, and Macro Perspectives

By Şenay Sabah

Consumer Behavior - Micro, Meso, and Macro Perspectives

By Şenay Sabah

0 - Default Title
Description
This Edited Volume, Consumer Behavior - Micro, Meso, and Macro Perspectives, is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of Marketing. The book comprises single chapters authored by various researchers and edited by an expert active in the Marketing research area. All chapters are complete in themselves but united under a common research study topic. This publication aims to provide a thorough overview of the latest research efforts by international authors on marketing and open new possible research paths for further novel developments.
Product details
Number of Pages:
162
Release Date:
2025-09-10
Publication Date:
2025-09-10
Publisher:
IntechOpen
Languages:
Original: English
ISBN10:
1836347227
ISBN13:
9781836347224
GPSR Manufacturer Reference:
[email protected]
Weight:
549 g
Height:
183 cm
Width:
260 cm
Thickness:
16 cm
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