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Marketing Management

By Russ Winer

Product Image: Marketing Management

Marketing Management

Only 1 item left in stock
Description
For undergraduate and graduate Marketing Management courses.Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University—one of the world’s leading scholars in behavioral decision-making—as a new coauthor.
Product details
Binding:
Paperback
Edition:
4
Number of Pages:
496
Release Date:
2013-07-23
Publication Date:
2013-07-23
Publisher:
Pearson
Languages:
Original: English
ISBN10:
1292023414
ISBN13:
9781292023410
GPSR Manufacturer Reference:
[email protected]
Weight:
1218 g
Height:
216 cm
Width:
276 cm
Thickness:
27 cm
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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