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Consumer Oriented Agricultural Marketing

By Ruchira Shukla

Consumer Oriented Agricultural Marketing Business, Finance & Career

Consumer Oriented Agricultural Marketing

0 - Default Title
Description
Agribusiness management is newly emerging discipline. There is a dearth of quality study material giving proper coverage of modern concepts of consumer oriented marketing as applied to agriculture markets. This book focuses on Four "P" Approach and consumer orientation as applied to agricultural marketing. This book will be very helpful to students of agribusiness management and agricultural marketing at under graduate and post graduate level to understand the basic concepts of marketing with a consumer and market orientation. The subject/topics and concepts discussed in book are supported with suitable illustrations of marketing of agro produce and agri inputs for better understanding which will be very useful to students, researchers and for those working on various aspects of agricultural marketing.
Product details
Number of Pages:
142
Release Date:
2017-01-01
Publication Date:
2017-01-01
Publisher:
Scholars World
Languages:
Original: English
ISBN10:
9387057402
ISBN13:
9789387057401
GPSR Manufacturer Reference:
[email protected]
Weight:
385 g
Height:
161 cm
Width:
240 cm
Thickness:
12 cm
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