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Luxury the Chinese Way

By S. Rovai

Product Image: Luxury the Chinese Way

Luxury the Chinese Way

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Description
China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
185
Release Date:
2021-08-27
Publication Date:
2021-08-27
Publisher:
Palgrave MacMillan UK
Languages:
Original: English
ISBN10:
1349711233
ISBN13:
9781349711239
Weight:
259 g
Height:
140 cm
Width:
216 cm
Thickness:
12 cm

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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