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Alchemy

By Rory Sutherland

Alchemy Business, Finance & Career

Alchemy

By Rory Sutherland

0 - Used - very good
Description
'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas Taleb Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
384
Release Date:
2021-05-13
Publication Date:
2021-05-13
Publisher:
Random House UK Ltd
Languages:
Original: English
ISBN10:
0753556529
ISBN13:
9780753556528
GPSR Manufacturer Reference:
[email protected]
Weight:
274 g
Height:
124 cm
Width:
193 cm
Thickness:
26 cm
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