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Strategic Management Communication for Leaders 5e

By Robyn Walker

Strategic Management Communication for Leaders 5e

By Robyn Walker

- Default Title
Description
Strategic Management Communication for Leaders offers a unique approach to business communication that highlights communication as a practice that is applicable to all business situations, regardless of the discipline, department, or organizational level at which it takes place. Unlike many other business communication texts, it looks at communication not only as the practice of individuals but also in an organizational context. This book makes a clear distinction between strategic and tactical elements of communication. Because strategic issues are more difficult to understand and internalize as such, they are treated in an in-depth manner before providing the discussion of tactics as they apply to differing contexts and channels of communication. Internalizing the strategic considerations will enable readers to logically make appropriate tactical choices without having to set them all to memory.
Product details
Number of Pages:
364
Release Date:
2024-10-01
Publication Date:
2024-10-01
Publisher:
wessex, inc.
Languages:
Original: English
ISBN13:
9798991065139
GPSR Manufacturer Reference:
[email protected]
Weight:
1175 g
Height:
221 cm
Width:
286 cm
Thickness:
24 cm
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