Placeholder text

Go to cart

Grow from Within: Mastering Corporate Entrepreneurship and Innovation

By Robert Wolcott

Grow from Within: Mastering Corporate Entrepreneurship and Innovation Business, Finance & Career

Grow from Within: Mastering Corporate Entrepreneurship and Innovation

Only 1 item left in stock
Description
Create Business and Generate Profits inNew Markets through Innovation! "The best account I have read about how companies can enable and support internal entrepreneurs to achieve innovation-led growth." Philip Kotler, S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management "An essential resource for both private and public sector leaders seeking to align new business creation with an organization's mission and strategy . . . and achieve results." William J. Perry, former U.S. Secretary of Defense "Wolcott and Lippitz are not only insightful, they are spot on. This is exactly the book corporate leaders-from CEOs and functional executives to corporate entrepreneurial teams-need to help them navigate theexceptional challenges of organic growth and innovation." Betsy Holden, Senior Advisor, McKinsey & Company, and former Co-CEO, Kraft Foods, Inc. About the Book: IBM reports $15 billion of annualnew revenues from 22 EmergingBusiness Opportunities. In 2008, $4 billion in revenues fromcompanywide innovation efforts allowedWhirlpool to maintain its top line, despiteglobal recession and the steep dropin housing markets. A DuPont business group leader,Ellen Kullman, backed an ambitious newbusiness creation program and laterbecame DuPont's CEO. Each of these companies has learned how tocreate new businesses on a repeatable basis.In Grow from Within, two leading scholarsfrom the Kellogg School of Managementexplain how your company can discover theright approach to corporate entrepreneurshipand make it profitable. Taking innovation to the next level, corporateentrepreneurship is the process of buildingnew businesses within an established organization-new businesses that are distinctfrom the core company but that leveragesome of its most powerful assets.Grow from Within examines:
  • The fundamentals of designing anew business
  • The four dominant models ofcorporate entrepreneurship
  • Ways to align your innovationprogram with your strategy
  • Leadership requirements fordeveloping new businesses Innovation is critical to business successand growth, but it's only the first step. Withoutstrategically driven processes to turninsights into growing businesses, even thebest ideas can fail. Creativity is often serendipitous;innovation management shouldnot be. Grow from Within provides the knowledgeyou need to conceive and design valuablenew businesses that breathe life into ideasand dramatically improve your top and bottomlines.
    •
    Product details
    Edition:
    1
    Number of Pages:
    272
    Release Date:
    2009-09-22
    Publication Date:
    2009-10-31
    Publisher:
    MCGRAW HILL BOOK CO
    Languages:
    Original: English
    ISBN10:
    0071598324
    ISBN13:
    9780071598323
    Weight:
    539 g
    Height:
    158 cm
    Width:
    236 cm
    Thickness:
    28 cm

    Condition

    Show more

    Show less
    Very good
    Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
    Available immediately
    €2,99

    Incl. VAT, plus shipping costs

    PayPal
    Visa
    Mastercard
    American Express
    Only 1 item left in stock

    Verified second-hand article

    Verified second-hand item

    Free shipping from 19€

    €2,99