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Brand Management

By Rik Riezebos

Product Image: Brand Management

Brand Management

0 - Used - good
Description
Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how their brand image could mean the difference between success and failure. Brand Management: A theoretical and practical approach gives insight into this phenomenon, moving from the history of the brand to how to develop, manage and protect brands.Brand Management: A theoretical and practical approach takes a decision-making approach to the subject, structured around the decisions a brand or product manager would face when considering their own brand strategy, covering topics such as design, judicial protection, adverse publicity and financial-brand valuation.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
352
Release Date:
2002-09-02
Publication Date:
2024-09-05
Publisher:
Pearson
Languages:
Original: English
ISBN10:
0273655051
ISBN13:
9780273655053
GPSR Manufacturer Reference:
[email protected]
Weight:
681 g
Height:
189 cm
Width:
246 cm
Thickness:
20 cm
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