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Retail Business Kit For Dummies

By Rick Segel

Retail Business Kit For Dummies

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Description
Whether you're a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today's retail marketplace-from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You'll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty.  Discover how to: - Launch a successful independent retail business - Create a Web site that shines - Connect with customers and increase sales - Handle legal and accounting issues - Design stores that really work - Practice the 10 keys to retail selling - Use management practices proven in the trenches - Make visual merchandising work for you Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies! Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
416
Release Date:
2008-09-02
Publication Date:
2008-09-02
Publisher:
John Wiley & Sons Inc
Languages:
Original: English
ISBN10:
0470293306
ISBN13:
9780470293300
GPSR Manufacturer Reference:
[email protected]
Weight:
588 g
Height:
188 cm
Width:
234 cm
Thickness:
24 cm
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