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Marketing: 99/00 (ANNUAL EDITIONS : MARKETING)

Marketing: 99/00 (ANNUAL EDITIONS : MARKETING) book

Marketing: 99/00 (ANNUAL EDITIONS : MARKETING)

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Description
This reader of public press articles deals with the marketing issues for the 1990's and beyond; research, markets, and consumer behavior; developing and implementing marketing strategies; and global marketing.
Product details
Binding:
Paperback
Edition:
21
Number of Pages:
229
Release Date:
1999-01-01
Publication Date:
1999-01-01
Publisher:
McGraw Hill Higher Education
Languages:
Published: English, Original: English
ISBN10:
0070411751
Weight:
520 g
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