Placeholder text

Go to cart

Opening Strategy

By Richard Whittington

Opening Strategy

By Richard Whittington

0 - Default Title
Description
Strategy is becoming more 'open' - more transparent and more inclusive. Opening Strategy tells the story of how corporate strategists and strategy consultants have worked since the middle of the last century to open up the strategy process. First strategic planning, then strategic management, and now 'open strategy' have all brought more people into the strategy process and provided more strategic information, for the benefit of both business and society at large. Informed by interviews with corporate strategists and consultants at leading firms such as General Electric and McKinsey & Co, and drawing on the historical archives of strategy's pioneers, this book provides vivid insights into the trials and tribulations of practice change in the strategy profession. Above all, it stresses the hard work of the little recognized and sometimes eccentric individuals who have been leaders in practice change. By building on a wide range of illustrations, covering both successes and failures, the book draws out general lessons for practice innovation in strategy. Those studying the topic will be able to set standard strategy techniques in historical and social context and develop new areas for investigation, while practising executives and consultants should gain a sense of how to innovate in strategy - and how not to.
Product details
Number of Pages:
326
Release Date:
2019-05-21
Publication Date:
2019-05-21
Publisher:
OXFORD UNIV PR
Languages:
Original: English
ISBN10:
0198738897
ISBN13:
9780198738893
GPSR Manufacturer Reference:
[email protected]
Weight:
655 g
Height:
161 cm
Width:
240 cm
Thickness:
22 cm
Buy on Amazon
Currently sold out