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The Illusion of Choice

By Richard Shotton

The Illusion of Choice Media & Communication

The Illusion of Choice

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Description
The compelling new book by Richard Shotton, author of The Choice Factory Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave. The Illusion of Choice identifies the 16¿ most important psychological biases that everyone in business needs to be aware of today - and shows how any business can take advantage of these quirks to win customers, retain customers and sell more. Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer. You'll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit - and much, much more. You simply cannot afford to miss The Illusion of Choice.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
216
Release Date:
2023-03-28
Publication Date:
2023-03-28
Publisher:
Harriman House Publishing
Languages:
Original: English
ISBN10:
0857199749
ISBN13:
9780857199744
GPSR Manufacturer Reference:
[email protected]
Minimum Reading Age:
18
Weight:
334 g
Height:
138 cm
Width:
207 cm
Thickness:
15 cm
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